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Adnamiq began with frustration - watching royalties disappear into ad spend. Something had to change - for me, and for every author facing the same uphill battle.
Hi, I'm Matt, the founder of Adnamiq.
‍I started Adnamiq to solve a problem I knew all too well. I was working with a great team publishing high-quality children's books. We had over 25 titles live on Amazon and strong social proof from reviews. We'd optimized cover designs, created compelling A+ content and partnered with influencers to promote the books. But no matter what we did, it was always a struggle to make more in royalties than we were spending on advertising.
Initially I wanted to focus on book production and leave advertising to the experts. So I outsourced ads management to freelancers and agencies. They were very effective at spending my money but couldn't make the books profitable.
I was convinced this was the kind of data-driven topic which should be managed by a machine, so I started using another automated tool — and my books became even less profitable.
How did campaigns bidding more per click than my royalties per book ever make sense? "The system is learning," I was told. "You just have to wait." Eventually, I decided I'd had enough. I pulled the plug.
Sound familiar?
That’s when I decided to build something better. We needed a system that would automatically target high-value keywords and ASINs. We needed clear, actionable reporting to understand what was working — and why. We needed a smarter way to invest in each book to help it rank organically. We needed to dynamically update bids in real time to maximize profitability.
So we built it.
Adnamiq started as a tool to scratch my own itch — and the results were immediate. Our automations and optimization algorithms took over the heavy lifting, and for the first time, advertising became manageable and profitable.
It’s been an incredible journey so far, and I’m truly grateful to the talented team I'm working with for helping me turn around my author journey.
If any of this feels familiar, you’re exactly who we’re building Adnamiq for.
We’re currently onboarding a small group of KDP authors into our private beta to help shape the future of Amazon advertising. As a beta user, you’ll get early access, direct support, and the opportunity to influence the product before our full launch.Â
If you'd like to be part of it, join our waitlist — we’d love to have you.
Warm regards,
Matt Oldham
Founder
Adnamiq
We’re a focused team combining deep ad tech, data engineering, and full-stack development experience. Together, we’re building tools that take the guesswork out of Amazon advertising for authors.
Matt is a product leader and serial founder with over 20 years’ experience scaling digital platforms, marketplaces, and e-commerce businesses across the US and Europe. He’s led global product teams at companies like Sears and Preply, and built digital brands from scratch. At Adnamiq, he’s bringing his expertise in product strategy and performance marketing to help KDP authors grow profitably.
Chi is a seasoned data engineer with experience building scalable data systems and automating complex workflows for companies like Rackspace, where he designed and deployed analytics systems that supported millions of records and dozens of integrations. At Adnamiq, he’s architecting the data engine that powers everything from smart targeting to performance optimization.
Long is a full-stack powerhouse with experience building high-performance, data-rich platforms from the ground up. Whether it's scaling dashboards, integrating third-party APIs, or fine-tuning UX, he ensures the product is fast and intuitive.
Thuáşt is a backend specialist with a talent for building reliable systems that are built to scale. He’s worked on everything from real-time messaging platforms to cloud-native microservices. At Adnamiq, he builds the systems that power our campaign automations.
We’re selectively onboarding a small group of KDP authors to help shape the future of Amazon advertising. As a beta user, you’ll get early access, direct support, and a chance to influence product features before our full launch.